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5 Reasons to use a blog for your business

5 Reasons to use a blog for your business

Words by Dr Aleksej Heinze of Salford Business School

One of the most popular activities online is the use of social media. Social media includes communications via external networks such as Facebook, LinkedIn and, most importantly for most businesses, through company blogs. Dr Aleksej Heinze, co-director of Salford Business School’s Centre for Digital Business, is one of 20 academic and industry authors behind the book ‘Digital and Media Marketing: A Results Driven Approach’. He shares five reasons for using a blog in your business:

1)  With a blog you have more control
You are not at the mercy of Facebook or Twitter which are constantly changing their offerings and ultimately ‘own’ your followers on those networks. With a blog you can offer email list subscriptions with full control and use of these for new business leads generation.

2)  A hub for your social media activities
Your blog can be used as the centre for all your engagement on other social networks. Links to individual blog posts can be posted on most of your other networks.

3)  Stable blogging platforms
WordPress allows you a blog installation on your website with good features for security and functionality management. For example, WordPress free plugins include integration with MailChimp for mailing list management and Yoast SEO for making your blog posts appealing to search engines.

4)  Blogs help your website visibility in search engines
Search engines love original, in-depth and frequent content. Offer this content on your blog, and you can benefit the overall traffic to the website of your business.

5)  Attract ‘Generation Y’ employees
The latest generation of employees – Generation Y – wants to know what your business offers beyond employment, and seeing the human side of your business through your blog increases their chances to learn what you offer. So, a blog can also help with attracting your future employees.

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