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Cheshire East celebrates visitor boost

New figures show Cheshire East’s visitor economy is on the up as more tourists and business people choose to take up hotel rooms in the borough.

Cheshire East’s hotel saw sector a rise in business in August 2017 according to the latest figures issued by the borough council’s visitor economy team.

Room occupancy rose by 3.7% in August compared with August 2016. The borough’s hospitality industry recorded an 81.1% occupancy rate compared to 78.2 % in 2016.

Meanwhile the average hotel room rate also rose – from £59.67 in 2016 to £61.30 in 2017.

The sector’s August performance also exceeded the average occupancy rate for Manchester and for Cheshire and Warrington as a whole.

Earlier this month, Cheshire East Council released figures showing a 6.3% jump in revenue to the visitor economy in 2016, which is now said to be worth around £900 million to the borough’s hotel and guest house sector.

The council aspires to have a visitor economy worth £1 billion by 2020.

Councillor Glen Williams, cabinet support member with responsibility for tourism and the visitor economy, says: “These figures are undeniable proof that the borough’s hospitality sector is on target to achieve our goal of £1bn value by 2020.

“As a council, we continue to do all we can to support the events and attractions that draw visitors into the borough, while at the same time promoting the right kind of climate and economic environment to enable the hospitality sector to grow and thrive.”