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Businesses invited to shape new vision for ‘sleeping giant’ Birkenhead

Local residents and businesses are being asked to take part in a major consultation on Birkenhead’s future.

Led by Ion Developments (formerly Neptune Developments), Move Ahead Birkenhead is the first phase of a strategy to re-imagine and regenerate Birkenhead town centre.

Initial ideas for the redevelopment will be revealed this week with the launch of a website and three-day public exhibition at The Pyramids Shopping Centre.

In addition to the exhibition, Move Ahead Birkenhead is also distributing a 12-page newspaper to residents, businesses and stakeholders across the town centre to share some preliminary ideas including plans to revitalise historic buildings and places across Birkenhead including Hamilton Square.

Other early ideas for the scheme include exploiting the potential of the Woodside waterfront, strengthening the town’s shopping offer, attracting a more diverse population back to the town centre and making it easier for people to enjoy it.

Steve Parry, managing director at Ion, says: “This is a slightly different approach to consultation. We have very specific plans to redevelop the Europa Boulevard area in partnership with the council to create a new leisure and evening economy destination within the town centre.

“This is only the initial phase of a regeneration strategy that the council is looking to develop and implement. There is an opportunity to take a much wider look and begin to think about more radical and transformational change. The town has some incredible assets and opportunities.”

The Europa Boulevard project includes the construction of a new swimming pool and the redevelopment of the current Europa Pool site as part of a new leisure destination which will also feature a group of family restaurants and a Travelodge hotel around the Vue cinema.

Councillor Phil Davies, leader of Wirral Council, says: “The regeneration of downtown Birkenhead is part of the Wirral Growth Plan to improve the local economy and create new jobs.

“The Europa Pools project is one of a number of priority investment schemes – with an investment of £150 million this year alone – to drive economic growth and create jobs.

“Birkenhead is a ‘sleeping giant’ and the opportunity to grow its retail, commercial and leisure offer is immense.”