Cheshire East Council has appointed a team of consultants to help develop a new vision for Macclesfield town centre.
The local authority wants a strategy and ‘route map’ to deliver jobs and economic growth.
Cushman and Wakefield will lead the team alongside engineering firm WSP and Open, which specialises in designing and planning urban environments.
Professor Cathy Parker from the institute of place management at Manchester Metropolitan University has also been appointed as an “independent expert” to advise and support the team, particularly in engaging with local stakeholders.
The council says it’s keen to ensure the exercise draws on local knowledge and is informed by the views of local residents, business and other stakeholders and will engage with local people at various stages in the process.
Councillor Ainsley Arnold, Cheshire East Council cabinet member for housing, planning and regeneration, says: “As the chancellor highlighted in his recent Budget statement, all town centres and high streets are facing unprecedented challenges as a result of changing consumer behaviour.
“Macclesfield has many unique advantages and continues to perform well compared with many places – but it is not immune to the difficulties all town centres, up and down the country, are facing. The council is responding to this with a clear vision and strategy, so we can direct our efforts and resources where they will be most effective and have the greatest impact.
“We have secured an experienced and knowledgeable team and I look forward to seeing the output from this work and hearing the views and ideas of the public. This will enable us to be clear about where our priorities should lie in doing what is within our power to help revitalise Macclesfield town centre.”