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Downtown Birkenhead schemes to help boost Wirral investment

Plans to turn Downtown Birkenhead into a hub for Northern Powerhouse investment were announced yesterday (25 January) as part of a vision for economic growth in Wirral.

The Wirral Growth Plan was presented to cabinet members of Wirral Council outlining an aim to revitalise Downtown Birkenhead as a national centre for enterprise in a range of sectors including the low carbon industry, retail and leisure, maritime and advanced manufacturing.

With more than £150 million of schemes and developments already lined up to kickstart the economic regeneration in 2016, the longer term plan also aims to attract £250m of new private sector investment into Wirral by 2020, create 250 new businesses and generate and safeguard 5,000 jobs.

Birkenhead town centre, Birkenhead waterfront, Hamilton Square Quarter, Hind Street Triangle, Wirral Waters and Europa Pools complex are among the Downtown Birkenhead areas set for major improvement programs.

Councillor Phil Davies, leader of Wirral Council, says: “There are already a number of priority schemes set to go live in 2016, including plans for the regeneration of Woodside and rejuvenation of Downtown Birkenhead, new projects in Wirral Waters including housing and waterfront developments, and improvements to Birkenhead Market and the retail and leisure offer in the town.

“I’m confident our Downtown Birkenhead postcode – CH41 – can become the most attractive in the Northern Powerhouse for investment.”

The plan has been developed by Wirral Council along with key local partners including Wirral Chamber of Commerce and Wirral Metropolitan College.

Paula Basnett, CEO of Wirral Chamber of Commerce and lead partner for tourism and business, adds: “It is of great importance that all organisations work together to create an environment which will offer employment, growth and economic prosperity.”