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Further IFB2016 plans unveiled as festival approaches

Liverpool’s Sound City festival has joined forces with UK Trade & Investment (UKTI) to showcase opportunities for UK music companies in Japan, China, Korea, Taiwan and India.

A dedicated Music Day will take place as part of next month’s International Festival for Business (IFB2016) in the city, featuring the industry’s high profile companies from each territory as well as UK-based experts who have successfully exported in Asia.

The 28 June event is primarily being aimed at music managers, publishers, labels, tech companies, festivals, promoters and agents and will include a series of workshops and roundtable networking sessions.

The event is the latest to be unveiled ahead of the 13 June – 1 July festival, which will take place this year at Exhibition Centre Liverpool and is expected to attract more than 100 international trade delegations to the city.

Organisers of the UKTI and government backed global marketplace event have also recently revealed further plans for its second week, when the programme will be focused on energy and environment.

UK business secretary, Rt Hon Sajid Javid MP will be among the high profile leaders taking part as he addresses the Federation of Small Business during a 20 June session looking at how small firms can use the Northern Powerhouse’s international profile to boost export sales.

Meanwhile, other energy related events will include looking at international perspectives on security and resilience in infrastructure; a two-day conference on the future of fuels made from oils and fats; the International Shale Conference 2016; and an innovation event covering technology developments in eco-innovation, low carbon and energy efficiency.

Accommodation, leisure, retail and transport businesses across Liverpool will also take part in a series of masterclasses in preparation for IFB2016 this month, aimed at equipping them to welcome more than 30,000 delegates to the city.

Festival director Ian McCarthy says: “IFB2016 presents a brilliant opportunity to showcase all our city has to offer on a huge international platform, and city businesses are our most powerful and effective ambassadors, so it’s key that our resident businesses, particularly those in the leisure, retail, and hospitality sectors, are equipped with the tools they need to be the best hosts possible during IFB2016.”