Colliers International predicts the Black Friday weekend could be a significant boost for the high street, despite the majority of the shopping being done online.
Retailers could tap into an additional £50 million if they can manage to appeal to Click and Collect customers, according to Jess Ford, senior retail analyst at the firm.
Ford says: “Black Friday and Cyber Monday are likely to be the biggest online sales days in UK retail history, but the online checkout isn’t necessarily the final point on the shopping spree.”
After analysing figures from Black Friday 2014, Colliers forecasts that as many as five million orders could be made via Click and Collect over the Black Friday weekend. Based of previous studies, many of these customers will make additional purchases when they collect their goods in store.
Colliers also claim that will more workplaces refusing to accept personal parcels for their staff, this could be another reason why more and more will be forced to visit shopping centres and local high streets to collect their items.
David Fox, head of retail agency for the North at Colliers International (pictured), says: “Pushing multi-channel engagement now could open the door to opportunities to increase personalisation and drive repeat visits into 2016.”