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Interactive property app unveiled at MIPIM

A new interactive iPad app which allows people to virtually explore the ongoing NOMA mixed-use scheme in Manchester city centre has been revealed.

Developed with the help of tech giants EA and Sony, the app is thought to be the first of its kind and was showcased during this week’s MIPIM international property exhibition in Cannes.

A joint venture by The Co-operative Group and Hermes Investment Management, NOMA is redeveloping a large portion of the city centre with more than 250,000 sq ft of office space coming to market over the next few months.

Nicky Moore, NOMA’s brand manager, says: “This is about talking directly to people and showcasing NOMA in a fun way that genuinely resonates.

“The new app will give people the chance to explore NOMA and get a real feel for what’s happening here.”

NOMA hired Mi, a leading creative CGI and animation studio specialising in games, architecture, brands and broadcasting.

Adam Dickinson, co-founder of Mi, says: “It’s fair to say we rarely get these sort of commissions from developers, but the fact that NOMA sees the immense value from this approach speaks volumes about its brand.

“Using interactive story telling to ‘gamify’ the engagement process is a really effectively way of getting people to understand the sheer scale and ambition of this project.”