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Masterplan to boost Liverpool’s ‘Beatles Quarter’

Liverpool City Council plans to produce a masterplan to boost the city’s ‘Beatles Quarter’ and develop its global tourism appeal.

The local authority wants to increase investment and control the future use of buildings in the area around Matthew Street, which is home to the world-famous Cavern Club.

A report to the council’s cabinet next Friday (20 April) is recommending the city creates a Spatial Regeneration Framework (SRF) for the area which would include granting the council Compulsory Purchase powers.

The Cavern Quarter SRF, which will be tendered following cabinet approval, will be accompanied by a new vision which will aim to enhance the quality of attractions and build on the city’s £90 million a year Beatles heritage industry.

The SRF will also aim to create a safer and more economically viable environment in the Cavern Quarter, which has a boundary encompassing Victoria Street and North John Street to Lord Street and Stanley Street.

The masterplan will be guided by the findings of a scrutiny panel established in 2016 which carried out an independent review of the area and recommended a more diverse mix of complimentary uses of buildings which operate 24-hours a day and the redevelopment of derelict, underused and undesirable sites.

The report to go before cabinet states that visitors are increasingly looking for a quality experiential visit and that there is a “clear need” to curate a Beatles heritage offer to cater for this growing demand.

Mayor of Liverpool Joe Anderson says: “The Beatles are known the world over and not just by those who grew up with them, new audiences are discovering their music all the time and wanting to learn about the band’s roots.

“The fact is we have a good Beatles tourism offer but it’s not at the level it could and should be – one that has a world class wow factor that reflects the band’s timeless genius and global impact.

“A lot of progress has been made in the past decade and this new masterplan will seek to build on that and give us the tools to enhance the 24-hour appeal of the area around The Cavern [Club] and Mathew Street.”