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New ‘milestone’ link road to open at Project Jennifer

A new Liverpool link road will open today (20 December) serving as the main access to the district centre of the city’s Project Jennifer scheme.

The 10am opening of the route which will lead to the new Sainsbury’s supermarket, McDonald’s restaurant and retail area follows the road’s official naming ceremony last week.

Developer St. Modwen was joined by Liverpool’s assistant mayor, Councillor Nick Small as well as Bishop Tom Williams and his niece Jennifer Sutton and key stakeholders to declare the name of the road as ‘Jennifer Avenue’.

Bishop Williams was a founding member of a group of people from the Great Homer Street area who were calling for change in the 1990s and suggested the name of his niece for the regeneration project while he was in his former role as the parish priest of St. Anthony’s Church on Scotland Road.

Although Project Jennifer was only ever meant to be a temporary name, it has been associated with the £150 million scheme ever since.

Paul Batho, projects director at St. Modwen which is aiming to generate 1,000 new North Liverpool jobs through Project Jennifer, says: “We were pleased to welcome Bishop Williams and his niece Jennifer for the naming of the new link road. Jennifer Avenue is a major milestone in the delivery of the regeneration scheme at Great Homer Street.

“Having agreed deals on more than 90% of the new accommodation at Great Homer Street and with construction of the new district centre underway and the new Sainsbury’s foodstore due to open in May 2017, the new investment and jobs will act as a catalyst for the wider regeneration of North Liverpool.”

Bishop Williams adds: “The regeneration of Great Homer Street has been a long time coming and I’m delighted with St. Modwen’s plans to revitalise the area. When finished next year, it will bring a new lease of life to this part of Liverpool and create a place that local people can be proud of.”

Jennifer Avenue has been constructed by St. Modwen contractor A E Yates.